PLANNING- HOW MY BAND BUILT ITS STAR BRAND

'Fij' has used numerous different social and media platforms to spread the word of their group and to enhance their 'star brand'

The picture on the left shows that 'Fij' have used BBC London Radio to promote the group. 

'Fij' has also created their own Facebook page in order to promote their band even further. Pictures on their Facebook page lets the band expand on their indie star image. Being a small up-coming band the group have followed in the foot steps of more well established bands such as the 'Red Hot Chilli Peppers'. Never the less the band aren't at this level stage, therefore they don't have a recording label and studio to organize this print and video advertisement. 

   Through the use of graphics and iconography the band Fij can deliver the message of their band and establish their style and genre. On their Facebook page in order for this to happen, there should be a stronger visual presence.

The selling of named merchandise serves as a badge of loyalty to the band and signals belonging to a sub-culture. Fij could establish their star image through selling products such as T-shirts promoting their band.

The music can't be purchased through websites such as iTunes however You-tube serves as a platform for people to listen to their music. 

Fij has Gigs to develop their star image however if they posted details about the Gigs on their Facebook page they might turn into performances of a bigger scale.