Monday, April 29, 2013


Welcome Moderator 

Welcome to my A2 Media studies blog. 
This blog presents my research, planning and construction of my final products. 
Below you will find my music video ('One More Year'), my album cover and magazine advertisement. 
All evaluation questions are posted at the top of the blog. 

Will Wright 
1068
OCR A2 Media studies
Video Brief: To create a music video with ancillary products  

Tuesday, March 26, 2013

FRONT COVER TO ALBUM

Final front cover to our album 'One More Year' by FIJ

This is my final front cover for my album cover. As you can see that in comparison to my last edited cover I have added in a sense of noise and carelessness through the splattered reds. I feel as this sense of carelessness works well with the genre and feeling I am trying to grasp throughout the whole of my music video. As of this being very successful.  

Sunday, March 24, 2013

CONSTRUCTION- MAGAZINE COVER- FIRST MOCK UP


This is the mock up of my magazine cover for 'One More Year' by FIJ. The cover shows the foundation of how our magazine is going to be laid out and what it is going to include. Although it looks as if it is almost complete there is a lot to add and complete to perfect it.  

CONSTRUCTION- BACK OF ALBUM COVER




Getting the layout of the back cover is essential when wanting to make the digipack a success. We began this by getting an idea of the rough layout of other band's back covers. From this it gave us a greater understanding into what the back cover should include.
The first thing that became clear was the list of songs that were included on the album, then after this the artwork that works in correlation with the front cover. This research allowed to plan and see what conventions I need to add to my back cover to make it fit real media products.      

Thursday, March 21, 2013

RESEARCH- MAGAZINE ADVERTS


 

The magazine adverts shown above gives us all the different codes and conventions of magazine adverts used in actual magazines in real life. As of this it gives us a huge insight into how our advert should look. 
The first thing that struck me was the fact that in the majority of magazine adverts I researched the band members were made the main focus. As of this becoming the essential thing I would include in my advert. The adverts shown above reflect the same style of both effects and editing as the album cover, which makes the campaign and band more recognizable. After this the next big thing was the text involved in the editing process. The biggest title being the name of the band e.g. Mumford and Sons and the smaller titles being the small details. For instance the release date and reviews.
 
This piece of in depth research allowed me to build up my knowledge of magazine adverts, and as of this I hope this pays of when constructing my magazine advert. 

Wednesday, March 20, 2013

CONSTRUCTION- TOUCH UPS ON CAR SCENE

 

As this scene of the car is symbolic in showing connotations to time passing and the idea of school days ending, it was essential that we perfected this scene and made it the best we could. The photograph on the left displays the car on a field, but with a lot of open space which makes the shot less effective. As of this I played with the scale of the shot so that it was zoomed in. from this getting rid of the excess space in the shot.
 
The next thing was the colours. The shot is approximately 5 seconds of the car driving up to the camera. The picture on the left shows this being done with nothing edited on top of it. As of this making it visually boring. I decided to change this and changed the colour of the shot in time with the beat. This formed and made the shot to be much more visually attractive in contrast to the last unedited shot.
 

CONSRUCTION- LONG CROSS DISSOLVES



The adding in of these long cross dissolves carries a variety of different effects that furthers the videos quality and narrative. The dissolves are connotations of time passing and how the end of our final year is soon approaching. It transitions two very different scenes smoothly and effectively, in an almost artistic manor, due to the huge mixture of colours. These transitions I believe were vital in the editing phase of our music video 'One More Year'.     

Tuesday, March 19, 2013

CONSTRUCTION- BARTHES SEMIOTIC FRAMEWORK

 In this sequence, were creating visual codes that symbolize our central characters rejection of school work and its burdens. For Roland Barthes, visual codes are signs with both denotative meaning and connotative meaning. Here, when protagonist of Fij knocks over the pile of books it stands for the his rejection of the whole process.  
 

Thursday, March 14, 2013

CONSTRUCTION- MAKING THE 'FIJ' STAND OUT

Completed album cover
Half way through changing the text colour
After looking at our album cover in more detail we realized that the 'FIJ' didn't stand out as well as we liked and hoped. We wanted to bring make it more noticeable and by this we decided as a group to change the colour of the title. As of this instead we took the paint tool on photo shop, lowered the opacity and began to paint in between the gaps of the text. We decided on red simply because it worked well with the red of the shoes.    


We researched other album covers, and this working of two colours between both album title and digipack design worked extremely well. As of this we decided as a group we should incorporate it into our own work. As of this making the title and artwork flow into one and other, while at the same time making the album cover stand more effective.    

Thursday, March 7, 2013

CONSTRUCTION- EDITING SKILLS


By playing with the rotation, pivot and scale tools on Adobe premiere pro we were able to achieve this clear and strong visual shot. We decided that the kitchen counter gave the raw shot a rather amateur and unprofessional look. Therefore by using these tools we straighten the shot, and enhanced the purple lighting through RGB curves to create a more luminous and attractive glow which is clean cut and gives it a more professional edge.    

Friday, February 15, 2013

CONSTRUCTION-SKATEBOARD/PARTY SCENE

Skateboard scene 




I personally believe that the construction of the skateboarding scene was well thought out in terms of location, camera angles and capturing the pure essence of gritty urban life, mainly because of the graffiti coated environment. We have a range of different camera angles ranging from establishing shots to extreme close up of the subjects face, which when edited will give it a professional edge and quality. 

One problem we have however, is that it doesn't fit into our narrative well, due to the main character not being in any of the shots, therefore not being made the main focus. One step around this would be too re-shoot this scene, and include familiar characters to repeat this smooth narrative shown throughout the rest of the music video. Overall, some footage can be used and this has been another step in the right direction for our group.    
Party scene

The 'party scene' shown in the photo above conveys a strong message of friends getting together and enjoying one and others company, as all teenagers do. The majority of filming is done through handheld shots to put the audience almost into the party scene and gives them a taste of the fast movement and fun they're all having. The party scene conveys a strong message of friends being together for their last time.

In contrast to this the only problem we had to overcome was the dim lighting at the location we were shooting. the dim lighting gave the footage a slight grainy effect that might work against the clean cut, dynamic and smooth footage we have already got and edited together.  

Tuesday, January 29, 2013

CONSTUCTION- MAKING THE FRONT ALBUM COVER

 
After adding the finishing touches to the photo cloning, we then had to focus on the title, and most importantly the font. We went on the website 'Dafont' in which we took the font called 'Colleged' and used it to our advantage. The font had this rugged, gritty and urban feel which we felt work in correlation with the brick wall in the back ground. While this proving effective the font is also bold, which makes it that more effective.
After taking the original photographs (shown below) we then photo cloned and merged them together to create this effective looking front cover, which mimics the main use of stop motion throughout our music video. 
Original Photo 1

Original Photo 2
Original Photo 3

Friday, January 25, 2013

CONSTRUCTION- GENRE ALBUM COVER ANALYSIS


For Fij's genre of Indie/Rock we looked at similar bands of that genre and analysed their album covers in order to determine what code and conventions are established. For all three album covers the artists themselves are seen on it often in a full body shot, however this differs from the Pop album covers where there is typically a close up. Often the band members are engaging in conversation or activity.



The band Mumford and Sons interestingly still use this full body shot but instead inside the shop windowgiving the consumer a challenge in trying to identify them. The band most likely would have found that this particular place captured the essence of their album and found it fitting in representing their image. 


However, for the Indie gene it is hard to pin pointcode and conventions for album covers since as a "Indie" band they will often try to express their individuality. 
They will break boundaries which gives our cover for Fij many opportunity's in being creative in representing our image.

Monday, January 21, 2013

EXAM-NARRATIVE


Narrative- Black Rose

The definition of narrative as a ‘chain of events in a cause-effect relationship occurring in time’ can be applied to my AS piece ‘Black Rose’, a psychological thriller opening based on a mentally disturbed patient out on patrol. Huge hints thoughtfully planted in place reveal her back story of criminal acts towards children. From this, the opening focuses on how this obscure back story will lead on to further events of gruesome and sinister crime by our female protagonist Natalie. Once evaluating this and thinking about the narrative involved in this piece it became clear that the conventions of ‘narrative’ made up of Propp, Barthes, Levi Straus and Todrov revolved quite similarly around my AS piece and seemed to fit quite nicely into place.   
 
Our group discussed the matter of creating and effective diegesis so that it would be significant in making the narrative of our production that much stronger. The diegesis is the internal world created by the story that the characters themselves experience and encounter. The internal world that is said in the diegesis is created through our protagonist, Natalie. Natalie’s secret hideaway, the eerie woods in which she walked and the numerous flashbacks that shows the audience her disturbed past reveals that this, and through Natalie the internal world is created. Vladimir Propp’s theory of Narrative is clearly used throughout. His theory includes how characters take on the role of narrative ‘spheres of action’ or functions. As of this theory, Natalie fits as the role of the villain and that there are clear cut intentions to commit crime throughout the opening sequence. The Doctor plays the role of the hero seeing as he is speaking directly to the audience when stating, “He was one of the few that got to look into her disturbed mind” and that, “Natalie is one of the most deranged patients I have encountered yet”. As of this he has tried to stop the evil within the villain. This therefore concludes that Propp’s theory is correct and shows a main focus in our film opening.

A very effective way in which we produced our film was with the use of Barthes’ idea of semiotics, which conveys symbolist messages throughout. The title ‘The Black Rose’ its self is key in prophesying the narrative to later come, seeing as a red rose displays love, but instead the rose is black and displaying a evil and twisted nature. Almost how good is turning evil. The colour correct used throughout to make the footage blue is also another example of trying to display this cold and twisted feel to the piece to the audience viewing. As of this the codes and convention of Barthes’ semiotics is another main attribute alongside the idea of binary opposites of good and evil seen to be the leading factor of narrative by Levi Strauss. Although the battle between good and evil is subtle throughout it is a strong underlying feature that holds the main body of the narrative together, seeing as the doctor (hero) is trying to overcome the evil inside Natalie (villain).  Although Strauss’ theory isn’t the most important in comparison to both Barthes and Propp’s it is still evident that binary opposites are included within the ‘Black Rose’.

The opening of the ‘Black Rose’ holds another technique that furthers the narrative of the piece. Flashbacks used gives the narrative a less linear feel seeing as it adds dimensions and layers into the story and plot. Todrov expresses how narratives are usually a structure of five stages, starting from the equilibrium and going through a series of events of disruption before finally returning back to the equilibrium state. Throughout the Black Rose opening, it begins as an equilibrium when she is working in a flower shop on parole. But as the sequence progresses the old habits’ of evil and criminal tendencies begin to come back and through this the opening is setting up a clear path to future disruption. A clash between good and evil.    

Theorists came significantly into play when regarding the three stages of research, planning and constructing of the physiological film opening.  When planning the film opening we came to the conclusion that we needed to have strict and significant character styles in place which were also key in showing a conflict they have to defeat. All the theorists shown above show features that have proved essential to make the narrative as strong as possible.          

Sunday, January 6, 2013

RESEARCH- SCOOPIT (DIGIPACK RESEARCH)

 
 
 
 

RESEARCH- BAND STYLING

The following pictures are from the Urban Outfitters Blog and I found them fitting in achieving the star image we are trying to reflect into lead singer Jonny.

Checkered and Branded Shirt paired with Dark Washed Jeans
Baseball jacket, Layered Sweaters and T-Shirts.
Both seen wearing light suede shoes.

Bennie Hats worn, Indie style represented through
Aztec pattern.

RESERACH- GENRE ALBUM COVER ANALYSIS

 I think the study of Representation is key in understanding Album Cover Design.

For Fij's genre of Indie/Rock we looked at similar bands of that genre and analysed their album covers in order to determine what code and conventions are established. For all three album covers the artists themselves are seen on it, however this differs from the Pop album covers where there is typically a close up. Instead, it tends to be a full body shot of the band members engaging in conversation or activity.

The band Mumford and Sons interestingly still use this full body shot but instead inside the shop window giving the consumer a challenge in trying to identify them. The band most likely would have found that this particular place captured the essence of their album and found it fitting in representing their image through the shop window.

However, for the Indie gene it is hard to pin point code and conventions for album covers since as a "Indie" band they will often try and make a statement in expressing their individuality. They will often break boundaries which provides our cover for Fij with many opportunity's. It gives our group the ability to be as creative as possible in representing image and essence of the band.