Young stars such Carly Rae Jepson and One Direction have been at large in the recents couple of years, and are now play a key role in the music industry. - The music they produce is aimed towards the youn teenagers. The lyrics and subject matter of their songs often are about love and relationships and tend to be simplistic. Pop music is popular today since the beats of the music often encourage dancing which is reflected in the upbeat and choreographed music videos.
- The music videos in relation to the song consist of extremly high priced camera work with the combination of high quality editing. There is faced paced editing, which is in time with the 'beat' and a easy to follow narrative for their younger audience.
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