PLANNING- MUSIC VIDEO BRIEF

I have chosen to go along with the music video brief, oppose to the other 14 briefs which involve film trailers and radio. The music video brief involves: 
- A music promo video;
- A digipak for the albums release;
- A magazine advertisement for the digipak. 

After going through a whole range of different ideas of songs such as 'Better Together- Jack Johnson' and 'Spanish Sahara- Foals' my group and I were inspired to peruse the idea of creating a music video. 

I was keen to create a music video long before I knew what the actual brief was. I have previously made a music in my earlier media years, and from this I have the general knowledge to how it works and the processes in which us as a group have to go through.   

This is a previous music video I made, and from this I have gained experience and the set of skills that would help nicely while working through this music video brief. 

RESEARCH- DIRECTORS CUT

 CLICK HERE TO SEE MY YUDU ON DIRECTORS CUT

This is a quick easy way in which you can see my research on some well known music videos, created by well known artists. From this it gave me knowledge of a variety of different videos and the differing elements and conventions that make them stand out and attract their target audiences. 

RESEARCH- AUDIENCE PROFILE

This is my audience profile. This profile represents the target audience for this band and genre. The band genre 'Fij' is pop/indie/elctro. From this this audience profile best represents what the target audience I am aiming for and the things they like and from this interweave these ideas into my video to attract this style of audience. 

RESEARCH- MORAL PANICS

 

Many titles currently on sale but exempt from certification contain violent, distressing and sexually explicit scenes. Many of which origin from heavy metal bands, such as 'Slipknot'.

Girls cheerfully show off their gruesome tribute to heavy metal band Slipknot, Stanley-knifed into their arms or belly. A Belgian army officer demonstrates the most effective way to kill someone with a knife. A Pussycat Doll trainer encourages youngsters working out to take off their clothes.

They are of differing seriousness, but all those scenes can be seen in videos that are freely available to buy on the high street or Amazon by anyone of any age, none of which have gone through any classification.

"The great majority of exempt video works are fine," said the BBFC's head of policy, David Austin. "They are not going to harm anyone, but there are a significant number of titles that are potentially harmful to children.

We know from our postbag that parents are concerned about exempt videos. Usually they write and say, 'Why did you give this video an E classification?' The answer is we didn't as it never came to us – it would not have gone to anyone."

The BBFC estimates that around 200 videos might be caught by a change in the law.

Austin showed the Guardian examples of videos that have claimed exemption but would have been classified. They range in seriousness. One of the more shocking is a documentary about the American heavy metal band Slipknot "which, actually my son bought when he was 10 and I confiscated", said Austin. "He's waiting till he's older to get it back."

 

Slipknot is renowned for its explicit publicity and extreme style of music. Mark Brown further stated the CD 'shows one fan who has carved the word Slipknot in to her forearm and another who has done the same in her belly, to which someone is seen pointing in admiration.'

A music video by the Norwegian black metal band Gorgoroth, which was rated X in Germany but is unrated in the UK, shows topless women being crucified with blood running down their breasts

 Through researching moral panics I now realise that having a small impact on your target audince adds publicty to the song and band and could be seen as the 'key to success'. For instance Madonna showing her private body parts. But from this it adds to awareness and therefore success.